Having never done a podcast this is all new to me. I guess i would start by choosing a topic that was interesting to everyone. I would also want to choose a good location, where there are no interruptions. I would make sure that whatever topic i chose would be appropriate for the audience that would be viewing.
I would make it short as possible but still hitting all the important points that needed to be made. I would use music or different sounds through out to keep attention. I would try to choose something that was entertaining to everyone, in order to make it enjoyable.
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Excellent ideas.
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